Course Goals:
- Understand and demonstrate your value to today’s buyer.
- Acquire the skills and resources to succeed as a buyer’s agent in a dynamic real estate market.
- Help buyers find the right property at the right terms and price in both buyer’s and seller’s markets.
Learning Objectives:
Module 1: The Role and Value of the Buyer Rep
- Articulate a value proposition as a buyer’s agent by learning what’s important to the buyer.
- Recognize how a buyer-agent relationship is legally formed.
- Understand your duties and responsibilities as a buyer’s agent.
Module 2: The Buyer Counseling Session
- Explain the goals of a buyer consultation and how to prepare for the initial session.
- Conduct a buyer’s consultation that leads to a signed buyer representation agreement and wins
buyer loyalty by assessing buyer needs and educating buyers about the market.
- Understand the importance of real estate contracts in relation to buyer loyalty and
compensation.
Module 3: The Search-Showing-Selection Process
- Search for properties that meet the buyer’s needs and wants by using active listening strategies and Realtors Property Resources tools.
- Show properties in a manner that presents clients with the best opportunity to view properties and purchase a desired property.
- Follow federal, state, and local Fair Housing laws when selecting and showing properties
Module 4: Offers and Negotiations
- Position yourself for success by educating your client about the offering process and by conducting a thorough analysis of the market to understanding your client’s negotiating position.
- Help your client formulate an informed and competitive offer based on objective valuation tools.
- Guide your client through the process of presenting an offer and negotiating with the seller to get the best outcome possible.
Module 5: From Contract to Closing
• Walk your client through the contract contingencies and mortgage process.
- Guide your client through the home inspection and appraisal process.
- Ensure that your client knows the different types of required insurance and understands the closing process.