Accredited Buyer Representative (ABR)

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Course Goals:

• Understand and demonstrate your value to today’s buyer.
• Acquire the skills and resources to succeed as a buyer’s agent in a dynamic real estate market.
• Help buyers find the right property at the right terms and price in both buyer’s and seller’s markets.

Learning Objectives:

           Module 1: The Role and Value of the Buyer Rep

•   Articulate a value proposition as a buyer’s agent by learning what’s important to the buyer.
•   Recognize how a buyer-agent relationship is legally formed.
•   Understand your duties and responsibilities as a buyer’s agent.

           Module 2: The Buyer Counseling Session

•   Explain the goals of a buyer consultation and how to prepare for the initial session.
•   Conduct a buyer’s consultation that leads to a signed buyer representation agreement and wins
  buyer loyalty by assessing buyer needs and educating buyers about the market.
•   Understand the importance of real estate contracts in relation to buyer loyalty and
  compensation.

           Module 3: The Search-Showing-Selection Process

•   Search for properties that meet the buyer’s needs and wants by using active listening strategies and Realtors Property Resources tools.
•   Show properties in a manner that presents clients with the best opportunity to view properties and purchase a desired property.
•   Follow federal, state, and local Fair Housing laws when selecting and showing properties 

            Module 4: Offers and Negotiations

•   Position yourself for success by educating your client about the offering process and by conducting a thorough analysis of the market to understanding your client’s negotiating position.
•   Help your client formulate an informed and competitive offer based on objective valuation tools.
•   Guide your client through the process of presenting an offer and negotiating with the seller to get the best outcome possible.

           Module 5: From Contract to Closing

         •   Walk your client through the contract contingencies and mortgage process.

•   Guide your client through the home inspection and appraisal process.
•   Ensure that your client knows the different types of required insurance and understands the closing process.